BBA (Data Analytics) is offered by the University College of Management Hyderabad (UCMH), JNTUH since the academic year 2022-2023. UCMH was started in 1989 with MBA program and evolved into a knowledge hub with emphasis on quality education and all-round development of the management students. 

The primary objective of this program, BBA (DA), is to provide an orientation of management subjects, core functional areas viz. Marketing, Finance,Human Resource Management, Production, Operations, Supply Chain and Information Systems. The final year of the course provides in-depth knowledge of Business Analytics, Data Science, Data Visualization, Python and R Programming with Labs etc.

In addition to various management subjects, for the experiential learning of the students, several courses are included in the curriculum such as Communication Lab, MS OfficeLab, Personality Development and Soft Skills, Accounting Information Systems (Tally) Lab, Spreadsheet Lab, Business Development Plan, Multimedia Lab, Social Media Analysis etc. Students will be involved in projects and field works which provide them with necessary exposure to corporate working culture and also create social awareness by working with NGOs through CSR and other live projects. 

This school emphasises on the development of individuals with ethics, values and sustainability development. The course structure of BBA (Data Analytics) is designed in tune with latest technological developments as per the corporate, industry and business requirements.

 Admissions are through Telangana State Council for Higher Education, DOST (web counselling- online admissions: http://dost.cgg.gov.in/)